Let’s be honest, though Amina doesn’t show much of her personality, in the 1-2 interviews where Amina’s speaking, she’s clearly down to earth and has her head on straight. She seems to me like a girl like most of us - she moved from a small town to a big city to chase her dreams of working in an elite industry: fashion. The part I love most about her story and online personality is that she doesn’t seem to let the hype get to her. But let’s take a look at some of the strategic moves she made and how she turned a few chance encounters into celebrity partnerships.
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Started off as an intern
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She kick-started her career by working in esteemed publications like Vogue Italy, L'Uomo Vogue and even GQ in New York as said intern
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learned the art of shoemaking and the technicalities of the trade
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Created and launched a shoe brand first with a partner, then later on her own
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Set up an exceptional supply chain
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Developed thick skin
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Got on the map (with a viral-worthy product that knocked people off their feet!) that was mentioned in nearly every magazine out there in 2017.
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Collaborated with industry vets
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Became a fan-favorite and thus recession-proof
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Partnered with major retailers and influential people, which expanded brand-name recognition and put the company back in the black