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Google Sheets - we use it to organize and track the status of projects (the data > data validation tool specifically is a lifesaver!)
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Later - we use it to schedule social media posts
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https://ssstik.io/en - we use it to remove the Tiktok watermarks (so we can repost the same content on other platforms!)
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Canva - we use it to collaboratively design and approve social media content
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Notion - we use it for scripting videos and organizing some of our marketing efforts